![]() ![]() PPC stands for pay-per-click – a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on.īasically, advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results. Here’s the best way to think about SEO and SEM: However, SEO is marketing, just like PPC is marketing. Today, many people use SEM interchangeably with PPC (which we’ll talk about in the next section). Now, this is where things get a bit confusing. ![]()
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